Dances - How to Make Them Profitable
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DANCES – HOW TO MAKE THEM PROFITABLE
If you have had a slow student turn out in the past, it may be time for a new approach. Students may be used to seeing the same, stale, style of entertainment each time. Sure, it can be fun – but as excitement trails off, so does attendance.
Anthony DeStefano, Chief Entertainment Director of Premium Entertainment, recommends that activity directors “Plan a dance and make it [their] best. Splurge for the extras like video and promote it like crazy…When students walk into one of our events, they are immediately wowed by our plasma screens, DJ performance teams, and Text Message Live” (A service where students can send text messages to a big projection screen for all to read – moderated for content, of course).
After the first dance, students will know what to expect at future dances and will be more likely to attend – with their friends – and virtually double attendance and profit.
Do not be concerned about the cost of planning these “Mega Dances.” If you have only 400 students show up, a dance like this can be had for an approximate minimal cost of $5-6 per student or even less if more students show up.
“Everything has to be fresh. Today’s students are a generation of instant gratification. If they are unhappy with something, they will move on…We constantly look for new ways to wow students with new forms of entertainment so that they will come back time after time,” says DeStefano.
Founded in 2001 by award-winning MC/DJ Anthony DeStefano, Premium Entertainment is a full-service, mobile event company specializing in high-end events. Their client list includes over 150 schools in the North Eastern United States. For more information on Premium Entertainment, visit www.PremiumDJ.com on the World Wide Web.
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